Top 5 AI Tools for Coaches

AI tools can help coaches save time, improve client sessions, and streamline administrative tasks. Here are five standout options:

1. Personos: Offers detailed personality insights using the Five Factor Model, real-time guidance, and automated reports. Priced at $9 per seat per month.
2. BetterUp Grow: Focused on enterprise coaching with AI-driven insights and human expertise. Starts at $240 per month for individuals.
3. Cloverleaf: Integrates personality insights into daily tools like Slack and Teams, enhancing team performance. Custom pricing available.
4. Gong: Specializes in conversation intelligence for sales and executive coaching, with custom pricing based on needs.
5. Read AI: Provides real-time engagement and sentiment analysis during live sessions, with a free starter plan.

Quick Comparison

Tool	Key Features	Focus Area	Starting Price
Personos	Personality insights, real-time AI	Individual coaching	$9/seat per month
BetterUp	AI + human coaching, enterprise focus	Leadership development	$240/month (individual)
Cloverleaf	Team dynamics, real-time insights	Teams and organizations	Custom pricing
Gong	Conversation analytics, AI trainer	Sales and executive	Custom pricing
Read AI	Live session engagement tracking	Communication coaching	Free starter plan

These tools cater to different coaching styles and needs, offering options for both individual and enterprise-level coaching. Choose based on your priorities - whether it's personality insights, team dynamics, or live session analysis.

AI Tools for Coaches: What’s Actually Helping Me (and What’s Not)

1. Personos

Personos is a personality psychology platform tailored for professionals like coaches. It relies on the Five Factor Model (FFM), a scientifically validated framework, to evaluate 30 personality facets using an 80-point scale ^[5]. This method creates "a near infinite number of possible combinations" ^[5], ensuring clients aren't confined to rigid personality categories. Here's how Personos transforms these assessments into actionable insights.

Real-time personality insights

With the Personos Chat feature, users receive personality-driven guidance for critical moments like performance reviews, team disputes, or client negotiations ^[4][5]. Coaches can integrate their own session notes and frameworks, ensuring the platform's advice aligns with their personal coaching style rather than offering one-size-fits-all suggestions ^[4][5]. Additionally, Relationship Reports highlight how your personality complements or contrasts with your client's by recognizing patterns in client behavior, offering tailored strategies to navigate these dynamics ^[5].

Tools designed for coaching

Beyond its chat capabilities, Personos includes an ActionBoard that turns insights into concrete tasks. This feature helps coaches set commitments during sessions and share them with clients to maintain progress between meetings ^[4][5]. The platform also generates automated coaching reports covering areas like leadership style, readiness for change, and influence strategies, saving coaches time on administrative tasks ^[4].

Commitment to privacy

Privacy is a core focus for Personos. The platform ensures "Your data is yours" ^[5], meaning clients never see your personality scores - only the AI-generated insights designed to improve collaboration. Additionally, all conversations remain private and visible only to the coach, creating a secure environment to address delicate topics or group challenges ^[5].

Pricing

Personos provides a free trial for new users and charges just $9 per seat per month for the Pro plan. Coaches also have the option to sponsor client seats, giving clients full access without requiring separate subscriptions ^[4][5]. At $9 per seat, Personos delivers research-backed coaching tools at an accessible price point, drawing on nearly a century of personality psychology research ^[5].

2. BetterUp Grow

While tools like Personos focus on individual personality insights for coaching, BetterUp Grow is designed to tackle broader organizational needs with integrated solutions. This platform blends AI-driven insights with expert coaching, tailored specifically for enterprise clients. With over 4 million coaching sessions completed and a reported 95% satisfaction rate for its AI features, BetterUp Grow has made a strong case for its effectiveness ^[8]. Its hybrid model uses AI for real-time guidance, while human coaches handle more complex scenarios that require nuanced judgment and strategic thinking ^[8]. The platform’s tools are designed to seamlessly fit into daily workflows.

Coaching-Specific Tools

BetterUp Grow integrates directly with popular tools like Slack, Microsoft Teams, and Calendar, offering role-specific guidance ^[8]. Using machine learning, the platform matches executives with coaches based on their leadership style, role requirements, and preferred feedback frequency ^[6]. It also analyzes factors like communication tone, sentiment, and personal goals to create customized learning paths for each user ^[6]. For example, at Pure Storage, coaching helped the company achieve 107% of its sales quota, resulting in a $72 million impact. Similarly, Twilio experienced a 32% increase in high-performance reviews thanks to BetterUp’s coaching solutions ^[8].

Privacy and Ethical Considerations

BetterUp Grow emphasizes strong data security measures. The platform complies with GDPR and SOC 2 standards, ensuring data protection through encryption and anonymized analytics ^[6][8]. Privacy is a top priority for BetterUp, and detailed information about its security protocols is available through its dedicated Security Center ^[8].

Pricing and Affordability

For individuals, plans start at $240 per month, while enterprise pricing is customized based on the organization’s size and specific needs ^[7][8]. BetterUp also offers pilot programs, allowing companies to evaluate its impact before committing to larger deployments. This reflects the platform’s premium, enterprise-focused approach, combining human expertise with AI-driven solutions.

3. Cloverleaf

Cloverleaf stands out by bringing personality insights directly into the tools you use every day. It integrates smoothly with platforms like Slack, Microsoft Teams, Google Calendar, and email, offering timely coaching cues right before meetings ^[9][11]. This approach has shown impressive results - 86% of users report better team performance within 30 days, including an 88% boost in communication and an 83% improvement in psychological safety ^[10][12]. By embedding real-time insights into daily workflows, Cloverleaf creates a seamless experience that drives meaningful change.

Real-time Personality Insights

Cloverleaf uses over 12 validated assessments, covering a variety of popular personality frameworks. Instead of requiring users to dig through reports, the platform delivers relevant personality insights when they’re most useful. For instance, before a scheduled meeting, you’ll get a quick 30-second briefing on how to adapt your communication style to match the personalities of the attendees ^[11].

Quan Campbell, Senior Director of Experiences and Programming at Blanchard, shares, "It helps connect with people and I love that it shows me how to tailor my message to each teammate based on what they need" ^[9].

Coaching-Specific Tools

Cloverleaf goes beyond insights by offering tools designed specifically for coaches. These include interactive simulations and instant feedback to enhance coaching effectiveness. The platform features five key interaction modes:

• Role Play: Simulates tough conversations using behavioral data.
• Discover: Provides actionable advice for meeting prep or conflict resolution.
• Talk to an AI Coach: Acts as a thought partner for deeper problem-solving between sessions.
• Team Dashboards: Highlights communication patterns and potential friction points.
• 360 Feedback: Enables development-focused reviews with personalized coaching notes ^[9][14][15].

Christy Cole, Operations and Strategic Integrator at McKinney, notes, "It's the first tool I've seen that people adopted without prompting; even resistant team members became internal advocates" ^[9].

Privacy and Ethical Considerations

Cloverleaf prioritizes user privacy and data security. It is SOC 2 Type II compliant, ISO/IEC 27001 certified, and adheres to GDPR and CCPA standards ^[9][11]. Users have full control over their data visibility and can adjust privacy settings as needed ^[9]. Additionally, all query data is encrypted and anonymized ^[9], ensuring the platform aligns with high ethical standards.

Pricing and Affordability

Cloverleaf offers a flat-rate pricing model, which includes unlimited assessments ^[15]. This setup allows coaches to save between 32% and 35% on assessment costs by consolidating tools into one platform ^[9][10][12]. A free trial is available for the Coach product, while custom pricing options cater to larger teams ^[16]. For individual coaches, Cloverleaf can also be bundled into tiered service packages, helping create predictable income streams ^[13].

4. Gong

Gong is a powerful tool for coaches working with executives and sales professionals, offering a deep dive into conversation data. Its focus on conversation intelligence means it records and transcribes all customer interactions - whether through calls, meetings, or emails - providing a goldmine of actionable insights ^[18][20]. While primarily aimed at sales teams, its AI-driven analysis is equally useful for coaches guiding business leaders or sales-oriented clients. Gong analyzes key elements like sentiment, talk-to-listen ratios, and customer responses, highlighting opportunities for improvement. Between 2024 and 2025, Gong's coaching tools helped boost close rates by 7.4%, reduced ramp-up times by three weeks, and added $45,000 in revenue per sales rep ^[18][22].

Coaching-Specific Tools

Gong's suite of tools is designed to supercharge coaching sessions. The AI Trainer allows clients to practice pitches using simulated conversations with dynamic personas based on real-world interactions ^[21]. The AI Call Reviewer provides objective feedback via standardized scorecards, and Team Pages offer a clear view of individual and team performance, helping coaches identify specific areas for improvement ^[18][22]. Coaches can also create Call Libraries, collections of top-performing recordings that showcase effective communication strategies. For instance, Uber for Business reported saving 6,700 hours on call preparation and CRM updates thanks to Gong's AI tools ^[19].

"Gong allows our leaders to coach more effectively. They don't have to ask reps what happened last week. Instead, they use Gong's deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal", says Christine Talcott, Sr. Division Vice President Enablement & Global Events at ADP ^[18].

Privacy and Ethical Considerations

Gong takes privacy and security seriously, holding SOC 2 Type II compliance along with ISO 27701 (Privacy Information Management) and ISO 27018 (Protection of PII in public clouds) certifications ^[23][24]. Additionally, it is ISO 42001-certified for its Artificial Intelligence Management System ^[23]. The platform offers enterprise-grade governance with detailed permission controls to limit access to sensitive interaction data ^[18]. All recordings are conducted with clear consent, and encryption is used to secure data both at rest and in transit ^[20][22].

Pricing and Affordability

Gong's pricing is tailored to each company, based on the number of seats and the features included in the chosen plan ^[17]. With a 4.7/5 star rating from more than 6,200 reviews on G2 and recognition as a leader in the Forrester Wave™ for conversation intelligence ^[19], Gong is a premium option for those seeking top-tier coaching tools.

5. Read AI

Read AI provides real-time insights into engagement and sentiment during live sessions. Unlike tools that focus solely on post-meeting analysis, this platform tracks engagement as it unfolds, giving coaches the ability to adapt their approach in the moment ^[25][26]. It integrates with over 20 platforms, including Zoom, Google Meet, Microsoft Teams, Slack, and Salesforce ^[26]. By combining advanced analytics with practical coaching features, Read AI adds significant value to any coaching toolkit.

Coaching-Specific Tools

Read AI stands out by offering actionable, data-driven feedback during live sessions. Its Speaker Coach tool evaluates communication across three key areas: Clarity, Inclusion, and Impact, using data from both past and current meetings ^[25]. The tool employs a "see and say" method, visually presenting key metrics and offering feedback tied to those metrics. Coaches can review specific data points, compare them to ideal ranges, and replay relevant segments for deeper analysis ^[25].

Additional features like the Read Dashboard track progress over time, while Search Copilot connects insights across meetings, emails, and messages, creating a full picture of client interactions. With objective metrics - such as filler word usage and talk-time percentages - Read AI reduces dependence on subjective feedback ^[26].

Privacy and Ethical Considerations

A core principle of Read AI is privacy. All metrics and recommendations from the Speaker Coach remain private to the individual user ^[25]. This ensures that sensitive communication data stays secure, allowing coaches and clients to focus on personal growth without concerns about data exposure. This balance of technology and ethics is central to coaching with AI and personality psychology.

Pricing and Affordability

For those exploring AI tools, Read AI offers a free starter plan that includes its Speaker Coach and meeting tools ^[25]. Premium features are available for Zoom users, as the platform has been recognized as an "Essential App" for Zoom ^[25]. This free option makes it one of the most accessible choices for coaches who want to test its capabilities before committing to a paid plan.

Feature Comparison

When selecting an AI tool for coaching, it's essential to weigh differences in personality insights, privacy measures, focus areas, and pricing. Each tool has its strengths, and understanding these can help you find the best fit for your needs.

Personality Insights
Personos offers rich personality insights using the Five Factor Model, assessing 30 traits on an 80-point scale. This detailed approach helps coaches understand their clients' cognitive styles and decision-making processes, making it ideal for tailoring coaching strategies. BetterUp Grow combines human-led sessions with AI insights, while Gong and Read AI concentrate on communication analytics rather than personality profiling. Cloverleaf, another strong contender, uses validated assessments like Enneagram and DISC, though its primary focus is team dynamics and organizational development. Personos, on the other hand, is tailored for one-on-one coaching, offering tools like custom leadership style reports and high-stakes conversation planning.

Privacy Protections
Privacy is a critical factor, especially when handling sensitive client data. Read AI takes a unique approach by exclusively securing live session metrics, ensuring strong privacy safeguards. Personos also prioritizes confidentiality, keeping personality scores private unless explicit consent is given. For coaches working with sensitive information, tools like these offer peace of mind compared to more general-purpose AI systems.

Pricing
Pricing varies significantly across platforms. BetterUp positions itself as a premium solution, with plans starting at $240 per month, catering mainly to enterprises. Gong, designed for sales teams, offers custom pricing tailored to mid-market and enterprise needs. Read AI provides a free starter plan, including its Speaker Coach and meeting tools, making it a cost-effective option for those exploring AI-driven coaching. Personos stands out with advanced features at just $9 per seat per month, combining affordability with robust personality insights and strong privacy measures.

Choosing the Right Tool

• For detailed personality insights, Personos and Cloverleaf are excellent options.
• If live communication analytics are a priority, Read AI is a standout choice.
• BetterUp suits organizations seeking a comprehensive blend of human and AI coaching.
• Gong is ideal for sales teams needing revenue-focused insights.

Ultimately, the decision comes down to your coaching priorities - whether it's personality insights, communication analytics, or budget constraints. Each tool brings something distinct to the table, so align your choice with your coaching approach and goals.

Conclusion

AI tools are reshaping the way coaches work, cutting up to 15 hours of routine tasks per week through automation ^[1]. Beyond saving time, these tools improve client outcomes by offering data-backed insights and around-the-clock support to keep progress on track between sessions ^[2][3].

According to a 2024 GDPVal study, AI can complete tasks in just 5–10 minutes that might take professionals up to seven hours. Remarkably, expert judges preferred AI-generated work 72% of the time ^[27]. As Wharton Professor Ethan Mollick puts it, "For any intellectual task that you think AI may be able to do that takes more than a few hours, assign the task to the AI, then check the work later" ^[27].

These time-saving advantages make choosing the right AI tool crucial for your coaching needs. For example:

• BetterUp supports large-scale leadership development.
• Gong provides in-depth conversation analytics for sales teams.
• Cloverleaf focuses on improving team dynamics.
• Read AI offers actionable session analytics.

Each platform prioritizes client data privacy and ethical standards.

For coaches seeking detailed personality insights at an affordable price, Personos is a standout option. It delivers scientifically validated assessments across 30 personality traits, paired with real-time AI guidance for navigating tough interactions. Its privacy-first approach ensures scores remain confidential unless explicitly shared, and its transparent recommendations help coaches understand the reasoning behind each suggestion. This combination of affordability and advanced insights makes Personos a top choice for scaling personalized coaching to improve client results.

Adopting a complete AI toolkit is surprisingly cost-effective, with most coaches spending less than $100 per month. This expense is easily offset by saving just 4–5 billable hours ^[1]. By automating repetitive tasks, coaches can dedicate their energy to the empathy and strategic thinking that only humans can provide.

FAQs

Which AI tool fits my coaching niche best?

When choosing the right AI tool for coaching, it all comes down to your focus. If you're looking for a flexible tool that can help with tasks like idea generation or gathering client insights, ChatGPT Pro is a solid pick. For streamlining scheduling and communication, tools like Carly or Calendly are incredibly handy. If your coaching involves leadership or team dynamics, Culture Amp's AI Coach and BetterUp are excellent options. For personality-based coaching, Insight7 is a great choice. Meanwhile, Personos shines for offering a well-rounded, ethical, and tailored approach that works across various coaching specialties.

How can I use AI without risking client privacy?

To integrate AI responsibly into coaching, it's crucial to select tools that prioritize privacy and confidentiality. Make sure any platform you use has features like data isolation, clear escalation protocols, and measures to prevent misuse of information.

On top of that, establish strict data governance policies and ensure clients are fully informed about how their data will be handled. Striking the right balance between leveraging AI's benefits and safeguarding sensitive information is essential for maintaining trust.

What’s the quickest way to start using AI in sessions?

The quickest way to bring AI into your coaching sessions is by leveraging tools that handle repetitive tasks like scheduling, note-taking, and client communication. Start with straightforward options such as AI-powered schedulers like Calendly or tools like Carly for managing calendars and messaging with clients. If you're looking for something more advanced, AI assistants like Delphi can help analyze client data, though these may take a bit more effort to set up. Focus on user-friendly tools first to start saving time right away.